Tata Motors has announced its partnership with the innovative location technology provider, what3words. The carmaker is the first manufacturer in India to bring the what3words addressing system. The Nexon facelift is the first vehicle from the Tata Motors portfolio to feature the system.
Under the what3words system, car drivers will be able to enter a what3words address by voice or text input, and then navigate to the accurate address within 3 meters of the destination location. This is very relevant in the Indian context, where addresses are non-standard and a complex network of roads make it difficult for last-mile navigation. This accurate & unique 3 word-addressing system will make the last-mile navigation simple, safe, hassle-free and less time-consuming for the Indian customers. The what3words App is available in 40 languages, including 8 Indian languages: Hindi, Bengali, Tamil, Telugu, Marathi, Urdu, Kannada and Malayalam.
Tata Nexon owners who have downloaded the ConnectNext app and connected their smartphone will be able to enter a what3words address by voice or text into their car’s head unit. They will also be able to type a what3words address into the ConnectNext app. At launch, the feature will be available in English with South Asian languages to follow. Once the driver’s navigation app of choice has been pre-downloaded, the what3words integration will work entirely offline – a global first for an embedded infotainment system. Additionally, if a driver receives a message that includes a what3words address, this can be automatically recognized and navigated by the Nexon’s infotainment system.
