In the wake of the COVID-19 pandemic, Tata Motors has announced the launch of its new initiative – ‘Sanitised by Tata Motors’ to assure customers about the highest standards of safety being followed in their car dealerships, nationwide.
Under this new initiative, Tata Motors dealerships will deliver a fully sanitised new vehicle to customers. There will be specially designed labels confirming ‘Sanitised by Tata Motors’ that will be pasted on the vehicle post sanitisation, and the vehicle will remain untouched by the dealership teams till it’s delivered to the customer. Taking precautionary measures a notch higher, the vehicle key too will be handed over to the customer in a sanitised box, especially designed to avoid any direct contact of the dealer staff.
Additionally, digitisation is the new norm when it comes to vehicle sales. At all Tata Motors dealerships, discussions with customers are being done virtually using digital tools and any meetings, if necessary, are being conducted with prior appointments and post verification of all requirements. Documents for vehicle insurance and registration are being collected via mail or specially installed drop boxes and vehicle deliveries are being done only after all formalities are completed.
Test drives are being offered on demand at the customer’s preferred location. As a practice, only one person drives the vehicle with a dealer staff member sitting in the rear seat to avoid any physical contact. Following every test drive, the vehicle is fully sanitised including replacing protective covers shielding the interiors of the vehicle that come in contact while driving.
