German sports car maker Porsche has delivered 225,121 cars worldwide in 2015. Growth is up by 19% from 2014 when the company delivered 189,849 cars.
The Porsche 911 sales showed a growth of 4% with just under 32,000 cars delivered last year. The Porsche SUVs have shown the biggest growth with 80,000 units of the Macan and 73,119 of the Cayenne delivered globally. Cayman sales rose slightly by 1% while sales of the Panamera and Boxster declined as compared to 2014. Porsche attributes this to a model change this year. The Boxster and Cayman models will be branded as the 718 model series.
For the first time, the strongest single market in 2015 was China where Porsche delivered 58,009 vehicles. Compared with 2014, this was an increase of 24%. In second place came the USA with 51,756 vehicles, a growth of 10%. The European market grew by 24% to 75,354 units where Germany is the strongest single market with a total of 28,953 vehicles delivered (+21%).
“The figures reflect the pulling power of our brand as well as the appeal of our products which we have launched on the market in the past few years,” says Dr. Oliver Blume, Chairman of the Executive Board of Porsche AG. “Focusing completely on the development, production and sales of highly emotional sports cars is paying off.” Despite this, sales are only a secondary yardstick for success for Porsche. “What is much more important for us are customer enthusiasm, return on sales and secure jobs,” says Blume.
