Mercedes-Benz LuxeDrive hits Vijayawada

Mercedes-Benz India is continuing with its LuxeDrive across India with its next instalment in Vijayawada. The event was held at The Venture 2, RTC Colony, Near RCM Church Buddavaram Road on NH#5, Vijayawada.

The German car maker has tied up with Gauri Khan Designs’ designed by Gauri Khan for the event. Additionally, prominent chef Ritu Dalmia  took care of the food department at the event. Guests at the LuxeDrive had the chance to get demonstrations a series of self-driving exercises on a specially designed test track, handled by expert drivers. The guests also got a chance to check out the entire range of AMG vehicles. There was also a special zone for exclusive Mercedes-Benz merchandise where guests buy official Mercedes-Benz merchandise. The ‘Black Edition’ range of accessories and merchandise as displayed for the first time. The special ‘kids’ zone’ had games for engaging the kids while their parents / relatives indulged in the LuxeDrive experience , making it a fun-filled event. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display as well. Guests could also get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.

Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Vijayawada is an essential market for Mercedes-Benz as the place serves as the business center for the state of Andhra Pradesh. The city is known for its auto affiliation, trading prowess and incessantly burgeoning economy. It has provided us a platform to create this engaging programme for our potential patrons and brand enthusiasts who have always appreciated our brand and services. It has been our constant effort to give a ‘winning’ experience through such intriguing engagement platforms to those who thrive on the enthrallment, synonymous with the Three Pointed Star. We will continue our endeavour to fascinate and delight our customers through initiatives like LuxeDrive.”

The LuxeDrive will move on to Chennai, Bengaluru and Nasik next.