eclass

The Mercedes-Benz E-Class celebrating 20 years in India this year. To celebrate the occasion, Mercedes-Benz India launched a special Edition E model. Additionally, the company has launched a 360 degree brand campaign, ‘Wish Upon A Star’.

The campaign is conceptualized by Creativeland Asia. In this unique campaign, an innovative mobile invitation was shared with consumers. Recipients can read the invite only if they hold their smartphones aiming towards the sky. The campaign has been shared by many on social media and WhatsApp.

The ‘Wish upon a Star’ campaign urges the audience to make their wishes around the E-Class, through a digital app, a dedicated microsite and at specially created wishing booths across dealerships in the country. The most  unique wishes made stand a chance to be fulfilled.

Roland Folger, Managing Director & CEO, Mercedes-Benz India, said, “The E-Class is the first luxury car to be made in India and over these 20 years, it has defined the luxury car segment in India. Being a key product in our product offering in this country, 20 years of the E-Class in India presented the right occasion for us, to create a campaign that touches the heart of the customers in a way that has never been done before. Wish upon a Star campaign was created keeping in mind the fascination surrounding the E-Class and its strong customer preference. We are very excited about this campaign and are overwhelmed with the response that we have received from our customers and enthusiasts. The campaign beautifully represents the brand ethos of Mercedes-Benz which aims at winning the customers’ heart.”