Mercedes BenzMercedes -Benz has registered  its best ever Q2 and half-yearly sales. Continuing its historic growth momentum, Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the Jan – June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at 3093 units, up by 43% (April – June 2014: 2163 units).

This spectacular growth is buoyed by the most comprehensive and a young product portfolio comprising the New Generation Cars, the sedans, the SUVs and the AMG performance cars. As the C-Class and the E-Class luxury sedans continue to remain on top of customer preference, the SUVs, especially the M-Class continues to grow significantly followed by the larger GL-Class. The launch of the C 220 CDI and its subsequent local manufacturing enabled Mercedes-Benz to cater to the increasing demand of this segment benchmark luxury sedan. The success run of the NGCs, in
particular the CLA and the GLA, continues across markets and added new young customers to the brand’s increasing customer base. The addition of the GLA 200 CDI to the local production portfolio is expected to drive the demand of this SUV even further while reducing the waiting period. The dream cars and the high performance AMG models also sustained their growth momentum in the performance segment.

Mercedes Benz India has launched six products in the first six months of 2015, and nine more launches are expected in the second half of the year. Mercedes currently has 73 outlets in 39 Indian cities including two new AMG Performance Centres added in Hyderabad and Pune. 12 more outlets are expected to be opened in the next two quarters of the year.