Mercedes-Benz India has announced the introduction of connected car tech in across all its cars and SUVs from November 15, 2019. Called ‘Mercedes Me’, the tech will be introduced in three phases.
In the first phase, an ‘On Board Diagnostics’ (OBD) port based solution will be available for most Mercedes-Benz cars in India sold from 2007. The Mercedes me Adapter app will 14 unique features such as Vehicle Health, Online Appointment Booking, Roadside Breakdown Management, Refueling list, etc. and is priced at INR 5000/- (as an introductory offer). As part of the car maker’s 25 years celebration in India, all Mercedes-Benz cars bought in 2019 will get Phase 1 features free of cost.
In Phase 2, the Mercedes Me connect will be introduced. This features an embedded sim card that will transmit data to the cloud. It will be available soon across select models and wlll come with 25 unique features.
Phase 3 will see the introduction of the Mercedes-Benz User Experience (MBUX) or Hey Mercedes, a smart virtual assistant. This feature will be coming soon to India with 30+ features.
Additionally, Mercedes Benz has also announced digitisation of its sales and service experience. These include an online car configurator that is already live,
Augmented Reality technology, which allows customers to explore and virtually test-drive a realistic 3 Dimensional Mercedes-Benz model. The cAR app will be launched in India soon, a new e-commerce website that will allow buyers to shop for all everything Mercedes from merchandise to cars. Online retail of used cars opens today, while that of new cars commences in January 2020.
An online service estimator has also been introduced. This will allow customers to get complete information on cost of service during the life cycle of the product, dealer Specific Service Estimates as per preference, availability of wide range of services g.- Periodic Maintenance, Add on repairs (brake pads, wipers, tires etc.) and Car Detailing Services
