lux1Mercedes-Benz India started its customer engagement programme ‘LuxeDrive’ for 2016 in the City of Joy Kolkata. The event wasconducted at the Milan Mela VIP Parking Ground, 3, JBS Haldane Avenue, Kolkata 700046.

Highlights of the event included a fashion display by Gauri Khan Designs’ done up by Gauri Khan, who associated with Mercedes-Benz for the first time. Additionally, culinary delicacies whipped up by the talented chef Ritu Dalmia for the guests at LuxeDrive. Guests could also experience the full range of Mercedes-Benz cars and SUVs. Self-driving exercises were held  on a specially designed test track managed by a team of expert drivers. Various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions.  Guests were also treated to the AMG range of models as well.luxe4 luxe5There was also a special zone for exclusive Mercedes-Benz merchandise and a special ‘kids’ zone’ with games for engaging the kids while their parents/relatives indulged in the experience of the  LuxeDrive. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display and visitors also had the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.luxe3 luxe2Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Kolkata is emerging as a key luxury destination and an important market for us increasingly. This market has given an impetus to the overall luxury market in the eastern part of the country. We have witnessed a strong preference for our products in this market and we have posted a strong double digit growth in 2015. With LuxeDrive, we provide a unique luxury opportunity to our discerning guests and potential patrons, to experience a comprehensive luxury experience that is synonymous with the Three Pointed Star. Our philosophy is to engage with our guests through such platforms and enhance the affinity towards a marquee brand like Mercedes-Benz. We intend in ‘Winning’ the hearts and minds of our guests and brand enthusiasts by creating new avenues of customer fascination and delight.”