Mercedes-Benz India \has announced a unique initiative called the ‘Brand Tour’ that will focus on Tier II and III cities across India. The Tour will focus on locations where the car maker does not have a direct presence through a dealership.

Under this programme, customers will be offered the complete Mercedes-Benz experience through test drives, off-road experiences, access to the full model portfolio and Mercedes-Benz Certified division along with flexible finance services. Potential buyers will also be able to make bookings on the spot. The Tour will have all the elements of a regular showroom that includes branding and audio visuals. Official Mercedes-Benz merchandise will also be up for grabs.The Brand Tour commenced in early October and has so far visited Jalgaon, Agra, Salem. The tour will travel to 9 more cities that include Patiala, Kottayam, Shillong, Bhopal, Ahmednagar, Shivmoga, Rajmundry, Jodhpur and Kolhapur before the end of 2017.