Its official.. Mahindra’s new flagship SUV has a name. Codenamed as the Y400, it will be called the Mahindra Alturas G4. With this Mahindra has broken away from the tradition of naming their vehicles with an alphanumeric nomenclature.

The Alturas G4, where Alturas stands for ‘height’ or ‘pinnacle’ is Mahindra’s most luxurious offering yet. It will be positioned in the Rs. 30+ price bracket and will take on the likes of the Toyota Fortuner, Isuzu MU-X and the Ford Endeavour. We can expect the Alturas G4 to undercut its rivals in terms of pricing.

Mahindra says that the Alturas G4 will have a Bold design and will feature luxurious interiors along with great performance and off-road capability. It will also come with best in class features and safety.

The Mahindra Alturas G4 will launch on November 24, 2018 and the company has announced the opening of pre-bookings for the SUV starting today.