Jaguar Land Rover has announced up to 12 percent reduction in prices of locally produced models after the GST comes into effect from July 1, 2017. The car maker is passing on the benefits to customers with immediate effect on model wise and state to state basis.For Jaguar models, the price cuts will be in the range of Rs. 2 Lakh to Rs. 5.7 Lakh on Jaguar XE and will go up to Rs. 4 to Rs. 10.9 Lakh on Jaguar XJ. On Land Rover models i.e. Discovery Sport and Range Rover Evoque, the benefits will vary from Rs. 3.3 Lakh to Rs. 7.5 Lakh.

Rohit Suri, President and Managing Director, Jaguar Land Rover India, said, “Implementation of GST is a historical moment for India which will not only benefit consumers but is also expected to make the whole tax regime simpler and more transparent. In support of this initiative from the Government of India and in line with Jaguar Land Rover’s Customer First philosophy of also being transparent and dependable, we are pleased to proactively pass on benefits linked to the expected price reduction to our customers with immediate effect.”