The latest product philosophy of Tata Motors called the Impact 2.0, has enlisted a new chapter in Tata’s legacy rich history. Famed for building affordable and rugged vehicles to help realise a common man’s most sought after dream: owning a car; Tata is one of the few purebred Indians amongst popular automakers in the country.

Impact 2.0, first showcased in 2016 for the very successful Tiago, shall underpin a new generation of vehicles that will define Tata’s product portfolio for years to come. The product philosophy is composed of four principles each illustrated as follows:

  1. Glocal approach: A portmanteau of Global and Local, this philosophy comes from Tata’s diverse design force of 170 members operating from studios, not only in India but in Coventry (UK) and Turin (Italy) as well. The idea is to provide globally aspirational designs, keeping in mind the local needs.
  2. IMPACT Design 2.0: Design changes are an important part of Impact 2.0 and include three EXs (for exterior design, namely – exciting proportions, expressive surfaces, and extraordinary details) and three INs (for interior design, namely – inviting spaces, in-touch surfaces and intelligent choices). These are reflected in the radical styling that is now a part of Tata’s products. A fine example of this is the Tata Harrier, that has garnered a lot of positive limelight owing to its aggressive design that has a similar appeal to its foreign cousin, the Land Rover.
  3. Design for the future: While the current products have received an exuberant reception, new designs, in the form of the Altroz hatchback, H7X concept SUV and H2X subcompact SUV, have already made waves at the stands in Geneva.
  4. Safety first: In a country where there was a serious lack of safety standards, the Nexon set the bar high for other manufacturers with its 5-star NCAP crash test rating. In continuation of this trend, Tata actively integrates safety with design, making the cars good for both local and international roads.

With the success of the Nexon and the Harrier, Tata is all set to usher a host of new vehicles in the coming years, beginning with the Altroz, the spiritual descendant of the very popular Indica of yore.