BMW has launched an all new ‘BMW M Studio in Mumbai. The new store will showcase the M range of cars and M Accessories Packages. Customers will be able to check out various products and take test drives as well. The M Studio also features a lifestyle section where customers can purchase M Accessories. The Mumbai store by Infinity Cars is located at Savoy Chambers, Near Juhu Garden, Santacruz (W), Mumbai.

Mr. Philipp von Sahr, President, BMW Group India said, “Born on the racetrack, at home on every road – that’s the credo of M automobiles. M is an attitude. For generations, BMW M cars have proven their metal in the world of performance. M cars have a multi-faceted character that endear it to individuals who demand a unique combination of dynamics, extraordinary sportiness, comfort and everyday suitability. The ‘BMW M Studio’ is designed to cater to the needs of a niche clientele – one that does not believe in playing by the rules. It is a place where the BMW fans can explore the fascinating world of M. The dynamic product range and an unmatched premium experience will bring these customers closer to the M brand.”

BMW currently sells the following M models in India. the BMW M3 Sedan, the BMW M4 Coupé, the BMW M5 Sedan and the BMW M6 Gran Coupé. The BMW X5M and and X6M will also follow shortly.

BMW will be expanding its network of M Studios by end 2016 to other cities in India: Delhi, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad.