BMW India has brought the 13th BMW Art car to India and will be exclusively exhibited from 2-5 February 2017 at the India Art Fair in New Delhi. The car was created by Italy’s most renowned contemporary artist Sandro Chia in 1992. The car, a BMW M3 GTR celebrates its 25th anniversary in 2017.
The BMW Art Cars or the ‘Rolling Sculptures’ are original masterpieces of art that demonstrate an individual synthesis of artistic expression and automobile design. Since 1975, eighteen prominent artists from across the world have created Art Cars on the basis of contemporary BMW automobiles of their times, all offering a wide range of artistic interpretations.
Mr. Frank Schloeder, President (act), BMW Group India said, “Cultural communication has been one of the long-standing commitments of BMW Group. The partnerships we build strengthen intercultural dialogue and create platforms for multidisciplinary exchange. The BMW Art Cars collection spans the work of prominent artists across continents. Together they form a mirror of contemporary culture, as exemplary as it is unique. Through the exclusive showcase of the BMW Art Car by Sandro Chia at the India Art Fair, we bring yet another coveted masterpiece of art closer to connoisseurs and patrons of art. Visitors will be able to discover the design and creative process of the 13thBMW Art Car at the India Art Fair 2017.”
In 1992, Sandro Chia became the only Italian artist so far to be asked to put his mark on a BMW Art Car. The artist decided to give a BMW car a distinctive look ; he created a combination of BMW’s design language and the artists’ perspective of multiple gazes of the onlooker and how the car reflects on them.
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