Ever since it was unveiled, the aggressively styled and elegantly marketed Kia has been making progress in leaps and bounds. With over half a million bookings in just under three months, it is clear that the brand is here to stay.

After the overwhelming response to the Seltos, and other cars such as the Carnival MPV around the corner, Kia has launched its immersive brand experience centre by the name BEAT360. This experience centre, built in CyberHub, Gurgaon comprises of 3 integral elements: A Surround media Zone, A mixed reality Zone and a configurator zone. These three are designed to work in tandem to give prospective customers, as close to realistically possible, an idea of how their chosen specifications live up in the big picture, on the car as a whole.

To further add to the customer experience and boost networking, there has been an inclusion of a Cafe Zone, which shall also serve as an avenue for cultural events such as music and entertainment gigs.

Kia Motors Corporation marked its India debut with the phenomenal performance of the Seltos. It is now gearing up for the launch of the Carnival MPV and a yet unnamed subcompact SUV, that shall rival the likes of the XUV300 and Hyundai Venue.