The Tata RACEMO two seater sports coupe has won the German Design Award 2018. The RACEMO. It was designed at the Tata Motors Design Studio in Turin, Italy and the first car from Tata’s sub brand TAMO.

The RACEMO combines strong expressions of Tata Motors’ IMPACT DESIGN elements i.e. Humanity Line, Slingshot Line and Diamond DLO.

The RACEMO is India’s first globally developed ‘phygital’ car, merging the physical and digital worlds. Meant for the risk-taking, adventure loving, digitally native, mobile first technophiles of India, the RACEMO is also India’s first connected car. Powered by Microsoft, RACEMO will bring alive connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface, creating a new benchmark in the industry for connected vehicles. The RACEMO, which is the first Indian sports car available on Microsoft’s gaming platform Forza has already in just 8 months, over 2.2 million users experiencing this design.