Car maker Nissan India and India’s no. 1 radio network 92.7 BIG FM announced a joint collaboration focussing around the Sunny sedan from Nissan’s model line up.

So what’s going to happen under this tie up? 92.7 BIG FM will change its stationality to ‘92.7 BIIIIIIIIIIIIIIG FM on 2nd April 2015 in sync with the Nissan Sunny’s tagline ‘ CAAAAAAAAR’. This day will be known as ‘BIIIIIG Day’  On this day, listeners of the radio station will get to enjoy extra content, extra prizes, extra entertainment and much more. There will also be no advertising on that day so listeners will get access to ad free music.

Bolloywood actress Sonakshi Sinha along with famous comedian Cyrus Broacha were present at the event. The Bollywood beauty said “This is an excellent innovation by 92.7 BIG FM and Nissan and I am happy to be a part of this association. It’s amazing how the two brands have stretched out to offer extra to their consumers. I believe that innovation plays a significant part in building a great brand and its lineage, and today we all have witnessed a BIIIIIG step towards that. I look forward to tuning in to 92.7 BIG FM on 2nd April to enjoy music to the fullest”.  Funny man Cyrus added “I am delighted to partner with 92.7 BIG FM and Nissan. I look forward to India tuning in to 92.7 BIG FM on 2nd April to listen to my show. I promise you that it’s going to be BIIIIIIIIIIIIG Fun”.

Cyrus will also be hosting a special comedy show conceptualized by 92.7 BIG FM for this campaign. The show called ‘Space Matters with Cyrus Broacha’ will go on-air on 92.7 BIG FM on April 2nd from 7pm to 8pm.

Arun Malhotra, Managing Director – NMIPL said,”The Sunny is our flagship sedan and is the perfect example of innovations at Nissan. The class-leading space and comfort of this car are a testimony to our commitment towards offering value to our customers. To top it off, the Sunny is backed by Nissan’s quality and comes packed with features, technology and fuel efficiency, making it the ideal choice in its segment.”

Ashwin Padmanabhan, National Business Head – 92.7 BIG FM added, “The association with Nissan is a perfect fit for us as we too thrive to give our listeners something extra in terms of innovation, content or entertainment each day.  We are glad to have Nissan on-board with us for this activity and are certain that our listeners will enjoy the day with everything extra that we have to offer them.”

This campaign will go on air on 2nd April and will be effective across 10 stations of 92.7 BIG FM network in Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and Jalandhar reaching  out to over 2.5 crore listeners across the country.