German luxury car maker Mercedes-Benz has opened a new dealership in the National Capital city, Delhi. The new dealership Silver Arrows is located at the Ashok Hotel in the Chanakyapuri area. It is the 11th Mercedes-Benz dealership in Delhi.
The Silver Arrow showroom is spread over an area of 6000 sq feet and was set up in just 3 months time with an investment of Rs. 2 crore. The showroom will have a staff of 10 professionally trained individuals to cater to customers of the tri pointed star.
The new dealership increases the car maker’s network presence to 89 outlets in 41 cities across India.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “The national capital has always been the most important market for Mercedes-Benz; contributing nearly 20-25% to our overall sales. With this new dealership, we aim to cater to burgeoning luxury car market in the city. This is the 11th Mercedes-Benz dealership in Delhi, the highest number of dealerships in a city for
Mercedes-Benz India. We are sure that our ever-growing customer base will emerge much stronger in Delhi owing to the opening of new Silver Arrows dealership. Our aim has always been to reach out to our potential customer base. We feel immense pleasure to come back to the city which has always provided us great brand loyalty which in turn has reinstated our confidence in the market, despite a few challenges in the past.”
Mercedes-Benz has launched 12 new products in India in 2016 so far. The company will launch a 13th model, the AMG C43 on December 14th at the Buddh International Circuit.
