Mercedes-Benz India has launched a unique customer initiative called, ‘Unlock New Journeys with Mercedes- Benz’. The new campaign aims at connecting with the customer sentiments and inspiring them to unlock themselves, explore new journeys, new experiences and recreate the moments of excitement of owning a new Mercedes-Benz. It has been rolled-out across markets starting first week of September and will last until the festive period.

Customer benefits associated with ‘Unlock with Mercedes-Benz’ include:

  • C-Class: EMI starting 39,999 | ROI @ 7.99% | New Star in 3 years | Complimentary first year
  • insurance
  • E-Class: EMI starting 49,999 | ROI @ 7.99% | New Star in 3 years | Complimentary first year insurance
  • GLC: EMI starting 44,444 | ROI @ 7.99% | New Star in 3 years | Complimentary first year insurance

Additionally, there are safety features for customers 24×7. These comprise of:

Breakdown Management: If a driver has a vehicle issue mid-trip, a button on the overhead control unit will connect him/her to a Roadside Assistance agent. The vehicle’s exact location and status will be transmitted to the agent, who will then dispatch Roadside Assistance. Information from the driver and from the vehicle’s diagnostics technology will allow the service agent(s) to arrive at the correct location fully prepared to either repair or tow the vehicle.

Emergency Call Services: The Mercedes-Benz Emergency Response Centre, operated by Bosch, can be reached either (1) by pressing the “SOS” button in the vehicle, or (2) automatically, when the vehicle’s collision sensors have detected a serious accident. In both cases, vehicle data – e.g. location, direction of travel and number of passengers, etc. – is transferred to Bosch, allowing Response Centre agents to quickly and efficiently help the customer. Rescue measures are initiated immediately after an accident to expedite the deployment of Roadside Assistance and to allow injured drivers/passengers to be treated as quickly as possible.

Information Call and me Call Services: With the touch of a button in the vehicle, any general or Mercedes me connect-related inquiries may be directed to the Mercedes-Benz Customer Assistance Centre.

Mercedes me connect-capable vehicles will be equipped with either a “me call” button or an iCall and Wrench button. These call buttons will route the driver to the appropriate call centre, whether it’s Roadside Assistance or Mmc Support.