Isuzu Motors India has roped in legendary South African cricketer Jonty Rhodes as the brand ambassador for the V-Cross pick-up truck and promoting the Isuzu brand in India.

The Isuzu brand has focussed on the Never Stop phliosophy combining it with Jonty’s reputation of being a game changer. The car maker also launched a TV commercial featuring the cricket star at an event in Mumbai.

Isuzu has been selling the D-Max pick-ups and the MU-X SUV in the market. The models are locally produced at a plant in SriCity Andhra Pradesh since production began in April 2016. The V-Cross especially has carved a niche for itself and has found a liking among many enthusiasts as a life-style machine. The pick-up culture is slowly picking up in India and Jonty’s appointment as brand ambassador should do a lot of good to the brand name as a whole. According to Isuzu officials, the V-Cross now accounts for 30 percent of total sales in India. An automatic variant o the V-Cross is also expected in the future.

Commenting on the association, Jonty Rhodes said “I am pleased to be associated with a legendary brand that makes reliable, durable and performance-oriented vehicles. Coming from country where Pick-ups are commonly used as a personal vehicle for daily commute and weekend getaways, I am equally excited to endorse such a versatile vehicle like the V-Cross in India from a world-renowned manufacturer of automobiles. India is a phenomenal country and I have had the opportunity to be closely associated with this country, doing new things and meeting new people. I am truly excited to be associated with ISUZU in India and I look forward to an amazing journey with the brand.”

Isuzu recently rolled out the 10,000th vehicle from the SriCity plant and cumulative  sales has crossed 10,000 units as of March 2018.