French car makerCitoren is ready with the first “La Maison Citroën” showroom in Ahmedabad in Gujarat, India. The concept was first unveiled in Paris in 2017 is now present in over 100 locations worldwide.
The new showroom is located the Sarkhej – Gandhinagar Highway and is spread across 4000 sq. feet and will feature a test drive fleet and a service workshop. There is a giant screen on the facade and interiors that feature and natural wood finish and colourful inscriptions. There will be digital touch points inside the showroom for for the phygital buying experience.
Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, says, “We are thrilled to debut the “La Maison Citroën” concept in India and the Ahmedabad showroom pilot is an important milestone for Citroën India as we gear up towards the launch of our first car C5 Aircross SUV in Q1 2021. The showroom will have numerous screens, debuting the ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) and Phygital ecosystems in India, allowing customers to explore and sample the Citroen brand, products and services seamlessly. This includes not just the cars but also merchandise as well as vehicle customisation. “La Maison Citroën” is a global retail concept that has gained much repute and praise from happy Citroën customers worldwide.”
This new showroom will open ahead of the launch of the Citroen C5 Aircross SUV in Q1 this year. More dealerships are set to open in Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Pune, Gurgaon and Kochi.
The Citroen C5 Aircoss will officially be revealed on February 1st 2021.
