Bookings for the 2020 Mahindra Thar have crossed 20,000. With that, the waiting period has increased, anywhere between 5 to 7 months. Mahindra says that the Hard top Automatic & Manual (both in diesel and petrol) are in strong demand.

The car maker is now fast tracking the process of increasing the production capacity both at its Nasik facility and the supplier end to meet this demand and reduce the waiting period for the customers. Infact the delivery process commenced on 1st November with Thar #1 delivery to Aakash Minda, the online auction winner. The company has also planned mega deliveries of over 500 All-New Thars during the weekend, across the country.

Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “We are overwhelmed with this unprecedented response that the All-New Thar has garnered. I must admit the response has surpassed all our expectations and production capacities. Hence the wait for the All-New Thar will be longer than expected. We sincerely appreciate our customers’ patience and unwavering confidence in us.”

Mr. Nakra further added, “We had planned for a capacity of about 2,000 vehicles per month and are now getting ready to ramp it up to 3,000 by January. This would help us bring down the waiting period to a reasonable timeline.”

The 2020 Mahindra Thar was launched on 2nd October 2020.